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Planning your press activities
Press releases
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Get your circulation going!
Newspapers and trade magazines are ideal multiplicators you wouldn't want to do without. Press releases about new products and innovative services are your best bet. Professionally phrased facts with no advertising pitch will get the ball rolling. Please, load up your press releases to the MEDICA web portal by using your exhibitor access code and the web link below: http://www.medica.de/company_news2 F 01 Press releases [Order form, PDF] Enter news & press releases online [login] |
Press planer
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Talking people up goes with the job
And to ensure that everyone hears you, you should make sure your information reaches its intended targets. The press guide is an important instrument for journalists. It lists information such as • your press contact partner on the stand • dates of your press conferences, press discussions and meetings • interesting and attractive stand activities and promotions for print & photo editorial offices Do not miss the opportunity to provide us with this data. It will cost you nothing and achieve a lot. We will also publish your latest press dates at www.medica.de > Press Service F 02 Entries in the press planer [Order form, PDF] Order entries in the press planer online |
Press-pigeon-holes
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Bait the hook!
Of course you can't be everywhere at once, but your information can. With the press-pigeon-holes you can reach even the journalists you haven't met yet. The journalists come to the Press Center daily to gather information from the material left for them there in the press-pigeon-holes. Bring your hot news to the Press Center and soon you'll have the journalist you need on the hook. F 03 press-pigeon-holes [Order form, PDF] Order press-pigeon-holes online |
Trade press list
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Cast your line in the right waters!
To support your specific and targeted media address, we are providing you with a trade press list containing the world’s most important trade magazines and journals in your sector. The list is a selection of titles from the Messe Düsseldorf press distributor list. The Trade Press List you will find at: http://www.oos.messe-duesseldorf.de > Order Forms > Press Service. Or simply order it by email from BrowaL@messe-duesseldorf.de. |
Brochure “Successful trade fair participation through specific press activities”
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The Nuts and Bolts of Press Liaison!
Our brochure entitled “Successful trade fair participation through specific press activities” provides you with valuable tips for efficient cooperation with all media target groups. It shows you how you can formulate press releases and texts in an interesting and attractive way, present photo material and which measures you should take and when. Of course all this is free of charge! The brochure “Successful Trade Fair Participation Through Targeted Press Work” you will find here. Or simply order it by email from BrowaL@messe-duesseldorf.de or KochM@messe-duesseldorf.de Brochure [PDF] |
More informations and functions
Fragen? Questions?
Press team MEDICA 2012
Larissa Browa
Tel. +49(0)2 11/45 60-549
BrowaL@messe-duesseldorf.de
Martin-Ulf Koch
Tel. +49(0)2 11/45 60-444
KochmM@messe-duesseldorf.de
