International Medical Technology Industry as Visitors at the GHE-Lounge at MEDICA 2011

The German Healthcare Export Group (GHE) e.V. reviews MEDICA 2011 positively. Many international guests announced their visit at the GHE booth at MEDICA, the world's largest medical trade fair in Duesseldorf.

Among many visitors from China many guests from other parts of the world met on the medical marketplace to intensify numerous business contacts. The positive mood in the industry branch provided the right setting for good conversations.

Already at the beginning of the exhibition on wednesday, the GHE members and visitors could experience the benefits of an international exchange in the medical technology sector. At the GHE-joint stand guests and members of the Association engaged in numerous conversations and exchanged their experience on the export market in China. The question to what extent the Chinese medical market continues to grow and in which direction it will develop, provided plenty of discussions. Another important topic was intercultural communication: how German companies are able to reduce possible cultural barriers between China and Germany and can develop a better understanding of their partners in China.

Three delegations from China, the Association for Medical Device Industry (CAMDI), medical experts from Nanjing and the ICC-NDRC, China's National Development and Reform Committee (NDRC) International Cooperation Center (ICC) provided an interesting insight into the economic upswing of their country and underlined the importance of the German-Chinese friendship.

Within the annual tour of ambassadors the GHE was pleased to welcome representatives from around the world.

"We are very pleased with the positive response of all guests. The MEDICA offers the platform to convey the strengths of German medicine technology concentrated and comprehensively to our international partners, and above that opens the opportunity to exchange with a variety of experts in a short time, "summarises Markus Braun, Chairman GHE. “Further our exclusive anniversary celebration was a great success. Our aim to thank all those who have actively supported us with their competent and faithful teamwork in building up the German Healthcare Export Group over the past two decades came true.”