Elvie - The femtech pioneer revolutionizing women’s health



Elvie - The femtech pioneer revolutionizing women’s health

London, 28th September 2017: Cutting-edge British femtech brand Elvie are reimagining health and lifestyle technology for women with their soon-to-be expanding product range.

Their first product Elvie Trainer, the category-defining pelvic floor trainer, which has already been touted as a 'game changer'[1] in the women’s health arena. Elvie’s award-winning pelvic floor trainer has transformed the way that women look after their pelvic floors, helping women get the most from their Kegel exercises by guiding them through fun, five-minute workouts. Elvie Trainer is recommended by over 800 health and wellness professionals around the globe and is available through prestigious healthcare facilities such as Spire Hospitals, The London Clinic and McCabes Pharmacy, and will soon be available through Boots, Target and McKesson.

Representatives from Elvie will be at the event, to meet global medical distributors that are interested in bringing Elvie’s pioneering products to women around the world. More information available from the Elvie stand at Booth 15A23.

Tatiana Escobar, Global Head of Sales for Elvie, says: “Women deserve better technology that pushes the boundaries of innovation and solves real problems. The technology that we are developing throughout our product range is improving the health and lives of women at all stages of their life. We’re really excited to expand our global network and partner with retailers that are interested in revolutionizing women’s health.”

Elvie has received more than 15 awards to date for innovation and design, including Hottest Hardware Startup at The Europas 2017, Product Design Award at the Red Dot Design Award 2016, The Bump Best of Baby Tech Awards Finalist 2016 and Body Recovery Products Top Choice of the Year at the Baby Maternity Magazine Awards 2017. Elvie’s founder and CEO, Tania Boler, was named as a Porter Magazine Woman of the Year 2016 and won Innovator of the Year at the FDM Everywoman in Technology Awards.

About Elvie:
Founded in 2013, Elvie is a health and lifestyle brand developing smart technology for women. Elvie takes the best of medical technology and turns it into premium consumer technology that women love to use. The first product, Elvie Trainer, is an award-winning Kegel trainer with more than 800 health professionals recommending it.

Headquartered in London, UK, the company has received more than 15 awards and retails with the likes of John Lewis and Mothercare. Elvie has raised more than $10m in investment, including a $6m Series A round. For more information visit elvie.com

About Tania Boler, Elvie co-founder and CEO
Tania Boler, the founder and CEO of Elvie, is an internationally recognized women’s health expert.
Passionate about challenging taboo women’s issues, Tania launched the first-ever UN Curriculum on Sexuality Education. She also has a PhD in HIV and teenage pregnancy in South Africa and has worked with various charities in Africa, promoting research into maternal and reproductive health.

In 2013, she founded Elvie to improve the health and lives of women everywhere and at all stages of their life through smarter technology. She began by taking on the pelvic floor, an important but often neglected area of women’s health that lacked innovation. Tania partnered with Alex Asseily, co-founder of Jawbone, to develop connected hardware devices that address real world women’s issues. Building her team of world-class engineers, designers and business minds, Tania brought Elvie’s Kegel trainer from conception to consumer in two years, a phenomenally fast turnaround for hardware.

Pricing & Usage
Elvie Trainer is available for £169/€199/$199 and recommended 3 times a week minimum for best results.

Press contact: fran@elvie.com